IP Australia's new brand
21 Apr 2011
We have commenced the roll out of a new corporate identity and brand architecture. Throughout 2011 our new brand strategy will be applied to all customer touch points - from printed material through to the website.
The implementation of the new brand will ensure that all of our resources have a consistent look and feel, allowing a more strategic approach to corporate branding.
The new brand was designed to be a modern, flexible and dynamic visual identity for stakeholders to associate with IP Australia and our work in the innovation market place. Market testing in late 2010 resulted in positive impressions and feedback.
Last Updated: 15/9/2012