Choosing the right business name
14 Jul 2011
Business owners can now avoid the costly mistake of registering a business name that has already been trade marked, thanks to a new tool - TM Check.
The selection of a business name is important as a clever or memorable name can lead to business success. But choosing a name that infringes on an existing trade mark can be a costly exercise - it could mean hefty legal bills, drawn out disputes or even the closure of a business.
TM Check helps business name applicants avoid these issues, by identifying pending or registered trade marks that may be similar to their proposed business name.
TM Check is one of a raft of new initiatives that form part of the Council of Australian Governments reforms to reduce the regulatory burden on business and to help deliver a seamless national economy that supports Australian innovators.
Last Updated: 29/11/2012