FOR IP PROFESSIONALS

Hard Sell – Tom & Jerry

This is Tom, he's just started his own company.  He bought a van, designed a logo and made a website. His friends are very impressed.

This is Jerry, Tom's neighbour; he copies Tom's ideas for his company. 

When Tom sees Jerry's van, he isn't pleased.  When he see's Jerry's website, he is furious! 

Tom takes action, Jerry retaliates; and war is declared.

 *Men argue*

STOP!  There is a better way, let's start again...

*Rewinding sounds*

Tom registers his company name and logo with IP Australia, he receives a Certificate of Ownership, and Tom’s Intellectual Property is safe.

Last Updated: 13/12/2012

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Bachelor of Science - Information Systems

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