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CONDUCTING EFFECTIVE IPR PUBLIC EDUCATION & AWARENESS CAMPAIGNS FOR SMEs
1 - 3 April 2009, The Langham Hotel, Melbourne, Australia
Under the APEC Conducting Effective IPR PE&A for SMEs platform project, the Intellectual Property Office of Singapore in collaboration with IP Australia and the Intellectual Property Department of Hong Kong hosted a three day forum in Melbourne in April 2009. This event followed the Market Research Best Practices workshop held in Singapore in December 2007.
  The forum provided delegates with a greater understanding of the SME market through presentations from industry leaders and groups about the opportunities, issues, and obstacles facing the sector.
Attendees had the opportunity to hear from communications professionals who have conducted successful public education and awareness campaigns in the region and learned how to design, implement and deliver a campaign.
Session topics included Intellectual capital management versus intellectual property rights, Using partnerships to maximum advantage, Designing and implementing PE&A campaigns, promotional strategies with cut-through (what works and what doesn’t).
This event was designed for IPR offices throughout the APEC region, APEC IPEG members, APEC SME working group members, innovators and IP related organizations, private sector representatives and SMEs.
For more information please email natalia.rourke@ipaustralia.gov.au.
PROGRAM
Download the event program.  PDF  Word
SPEAKER's BIOGRAPHIES
Download the speaker's biographies. PDF
Download the speaker's biographies by session. PDF
EVENT CIRCULAR
Download the event circular.PDF Word
PRESENTATIONS & RESOURCES
Download presentations and resources.
PHOTOS
Click here for photos of the event.
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