Trade Marks
A trade mark is a way of identifying a unique product or service.
Sometimes called a brand, your trade mark is your identity.
Trade marks
What is a trade mark?
A trade mark is used to distinguish the goods and services of one trader from those of another.
A trade mark is a right that is granted for a letter, number, word, phrase, sound, smell, shape, logo, picture and/or aspect of packaging. A registered trade mark is legally enforceable and gives you exclusive rights to commercially use, licence or sell it for the goods and services that it is registered under.
Before you apply
Before you apply, you'll need to decide if registering a trade mark is appropriate for your brand, where you want to register it and what's involved in the application process.
- About trade marks - benefits of a trade mark and what can be trade marked.
- The application process - including TM Headstart.
- Search for a trade mark - search the trade mark database ATMOSS.
- Request a TM Headstart - determine the suitability of your proposed trade mark
- Apply for a trade mark - information to help you apply for a trade mark.
- Renew your trade mark - information to help you renew your trade mark.
- Pay your trade mark registration fee - can also be paid online.
- Payments for existing TM Headstart applications - can also be paid online.
- Opposition to registration - information to help if someone objects to your trade mark being registered.
Last Updated: 04/10/2011
