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Trade marks

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What is a trade mark?

A trade mark is used to distinguish the goods and services of one trader from those of another. 

A trade mark is a right that is granted for a letter, number, word, phrase, sound, smell, shape, logo, picture and/or aspect of packaging.  A registered trade mark is legally enforceable and gives you exclusive rights to commercially use, licence or sell it for the goods and services that it is registered under.

Before you apply

Before you apply, you'll need to decide if registering a trade mark is appropriate for your brand, where you want to register it and what's involved in the application process.

Last Updated: 03/2/2014

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Trade mark case studies

We have a range of trade mark case studies, including how to protect and enforce your trade mark

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