FOR IP PROFESSIONALS

Trade marks

Two people discussing a document

What is a trade mark?

A trade mark is used to distinguish the goods and services of one trader from those of another. 

A trade mark is a right that is granted for a letter, number, word, phrase, sound, smell, shape, logo, picture and/or aspect of packaging.  A registered trade mark is legally enforceable and gives you exclusive rights to commercially use, licence or sell it for the goods and services that it is registered under.

Before you apply

Before you apply, you'll need to decide if registering a trade mark is appropriate for your brand, where you want to register it and what's involved in the application process.

Last Updated: 18/5/2015

Meet Anna
Certificate IV Training & Assessment, studying Bachelor of Communications

Quality Officer since 2011
Learn more about working with us