Trade mark case studies
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Building a franchise through branding
The Coffee Club started as one store in Brisbane and quickly became a national franchise with over 100 outlets. This success has been driven by the IP focus of its founders, Emmanuel Kokoris and Emmanuel Drivas, who understand the strength of branding in attracting customers and franchisees.
Business area: Trade Marks
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Buying the company but not the IP rights
Volkswagen (VW) paid $1 billion-plus to buy the Rolls-Royce Motor Company (RRMC) in 1998. However, it turned out that the rights to the Rolls-Royce brand name were not included in the sale.
Business area: Trade Marks
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Store owner and designer of what is arguably the best superlite bike in the world today uses IP to protect his business and give investors confidence in his brand.
Business area: Trade Marks
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IP protection for a beach chair
When Katherine Drayton realised that her innovative beach chair could be marketable, she researched her IP rights and took out protection in the form of an innovation patent, a design registration and a trade marked logo.
Business area: Patents Trade Marks Designs
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IP protection for a real estate brand
The success of Dean Gordon's real estate support business, Real Support, is based on strong branding and a good reputation. From the start he knew it was imperative to protect his company name and logo - his intellectual property.
Business area: Trade Marks
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IP protection for a unique windsurfer
Surfer and sailboarder Graeme Attey created a land windsurfer that gives the rider the same feeling they have when surfing or snowboarding. He not only protected his valuable invention with a patent, but also registered its design and trade marked its name.
Business area: Patents Trade Marks Designs
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IP protection for an advertising agency
Advertising agencies have traditionally disregarded their IP rights, despite IP being their most important asset. It may be time for agencies to recognise this and change the way they negotiate with clients about ownership of IP.
Business area: Trade Marks
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When they started out, the founders of Egg Media Industries had more immediate concerns than checking and safeguarding the IP rights to their business name. Having exceeded their own expectations of success, they now face the possibility that their name is not secure.
Business area: Trade Marks
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IP strategy for a butchery franchise
Lenard Poulter has successfully franchised his ideas and his trade marks along with his chicken shops. He now essentially sells IP for a living.
Business area: Trade Marks
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IP strategy for a children's clothing brand
Since founding her children's clothing brand at the age of 19, Clair Jennifer has built up a distinctive brand with some 50 retail stores in Australia, and taken an active approach to protecting, defending and commercially exploiting her IP.
Business area: Trade Marks
Last Updated: 15/9/2012
