FOR IP PROFESSIONALS

IP strategy for a butchery franchise

The brand: Lenard's

Lenard's has over 200 franchises and is one of Australia's biggest success stories.

The strategy: trade mark protection

Trade mark protection enabled the franchising that has led to Lenard's immense success.

IP is fundamental to Lenard's business strategy, so it is integrated into the company's everyday business decisions and operations. Lenard's provides a terrific example of how to use the IP system to business advantage.

Last Updated: 24/12/2012

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