Trade Marks
A trade mark is a way of identifying a unique product or service.
Sometimes called a brand, your trade mark is your identity.

A trade mark is a way of identifying a unique product or service.
Sometimes called a brand, your trade mark is your identity.
If you are registering a trade mark application relating to plants, there are some issues you need to be aware of.
In the plant industry, plant names are used to name and identify particular plants, and differentiate them from other plants. Plant names are subject to scientific and plant industry naming conventions and fall into a number of different categories:
The name of a plant variety cannot be registered as a trade mark because it is not capable of distinguishing one trader's plants from another.
A plant variety name or a common name for a plant describes a particular plant however, a trade mark does not name any particular plant; it identifies the trade source of the plant, like the grower, producer or seller.
The table below shows examples of these different naming conventions applied to two particular plants:
| Genus |
Species |
Variety/cultivar |
Synonym |
Common Name |
|
Acacia |
cardiophylla |
'Gold Lace' |
'Kuranga Gold Lace' |
Wyalong Wattle |
|
Acacia |
baileyana |
'Purpurea' |
n/a |
Purple Leaf Cootamundra Wattle |
Note: These plant names cannot perform the function of a trade mark.
Some invented plant names appear as varieties or synonyms on the Plant Breeder's Rights (PBR) Register and these are precluded by trade mark legislation from being registered as trade marks. In the same way, some plant names that do not appear on the PBR register will be difficult to register as trade marks.
A proposed trade mark should be used:
Words that serve only to describe, define, or name a particular plant do not fulfil the requirements of registrability under the Trade Marks Act 1995. This principle applies to any plant material or produce that needs to be identified by type or kind, including live plants, seedlings, seeds, grains, fruits and vegetables, flowers, and reproductive material.
Last Updated: 05/9/2011