Provides a general overview of IP issues for those starting a standard goods and/or services business.
Provides information for those who have developed a new idea and need to make a decision about whether to start a business with that idea, or to sell, license or franchise the idea.
Provides IP information for those purchasing an existing business or looking to buy into a franchise.
10 Steps to Making Money from Smart Ideas guides you through the process of turning your new idea into profit!
IP, business and legal terms explained.
Points you in the right direction for further help and advice for your business.
Browse through the real-life case studies of small business owners dealing with their IP issues.
Useful tools to help you gather and use information regarding IP
Amy Roy is Legal Counsel and Company Secretary for Boost Juice. Boost Juice is an international franchise network of “Boost Juice Bars” selling fresh fruit juice and smoothies. With over 200 stores and a $100 million turnover, Boost was voted in 2005 as BRW's Fastest Growing Australian Franchise. Amy discusses Boost's domestic and international trademark strategy and how these strategies have been at the heart of the international expansion of Boost Juice, where Master Franchises have now been established in ten countries.
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Boost Juice's business and IP strategy - [06:16]
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TM protection - domestic and international strategy - [01:11]
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Tips for navigating the intenational marketplace - [10:07]
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Brand protection and enforcing your IP rights - [09:18]
As State Office Manager for IP Australia, John Jenkins is responsible for the entire area of Victoria. This involves implementing public education and awareness activities throughout the area, liaison with key government and industry stakeholders on IP issues and overseeing enquiries on patent, trade mark, design and plant breeder's rights applications. John's presentation focusses on each of the IP rights managed by IP Australia and how IP Australia can help you protect the valuable IP in your business.
Steve White is the Principal and founder of White SW Computer Law, a law firm which practices in the areas of Intellectual Property and Information Technology law. Steve's presentation outlines the key areas to cover off (including IP protection) when thinking about exporting, and provides examples and stories from the many years Steve has spent working on IP deals in overseas markets.
Footage from 'Your Business Success' TV show (Channel Nine, April 22 2007) may help you better understand why protecting trade marks and designs is crucial to your business. In this episode, IP lawyer Trevor Choi helps a jewellery store owner with business branding and jewellery design issues.
Philip Noonan, Director General of IP Australia, recently appeared on Sky Business to discuss the importance of intellectual property protection for small business.
