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Home arrowBusiness Strategies arrow Business Case Studies arrow When light means life

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When light means life

Australian company specialises in designing and patenting medical lighting solutions

Ed Howard has a history of designing specialised lighting solutions for medical uses.

'I start designing a solution by first asking people close to the problem to give me a "wish list" - what would they have if they could have their druthers,' says Howard, who feels that almost everything can be improved. 'In this case, my goal was to design a product which is just as therapeutic, but without the very real drawbacks that the current systems have.'

Howard's Mediport Phototherapy Light is the result and has received unanimous praise. His technology features lights which generate a negligible heat and an adjustable, switchable and dimmable system which maintains the entire therapeutic benefit to the baby, but does not include the light shock factor. Another special quality of Howard's system allows medical staff to determine the actual colour of the baby's skin, without switching off the therapeutic bulbs.

'The sunglasses are off,' grins Howard. 'And these babies are much more comfortable while they recover from a condition which is already distressing to their little bodies.'

Word gets around. No sooner had Howard finalised the designs for this product, than he was approached by the Australian Army for a lighting solution which would excel in combat situations. Once again, he sat down with the experts to understand their very specific needs.

'During war, a field hospital is not set up until the area is cleared. This could be hours and in the meantime, there are critically wounded soldiers needing immediate attention. Often medic paratroopers are sent in, much in the same way that paramedics are first on the scene of a car accident or heart attack victim,' says Howard.

'These paratroopers literally have a hospital in a box, which is dropped in a container from the helicopter to the ground. It is never a certainty that the light will land in one piece. My solution solves this and features theatre-quality, rechargeable lighting.'

Once again, Howard came up with an ingenious solution which goes beyond lighting and includes some amazing inclusions.

According to Howard, 'The Australian Army is chuffed. And, of course, other NATO countries and emerging armies are all potential buyers.'

As with any innovative technology, the applications are often vast. Howard has also designed lighting units for standard and veterinarian theatre uses.

'This whole odyssey began when I took my sick dog to see the local veterinarian. I was shocked when I saw the lighting he used for surgery, but I found that this was simply standard practice. I set about designing a better "mousetrap" so to speak. The result was so terrific that the veterinarian wouldn't give it back to me once he trialed it,' says Howard.

Like most inventors, Howard was unsure what steps to take to protect this initial foray into lighting systems. He began by speaking with a patent attorney, who no longer handles his work, but made it clear that patenting was critical to protecting his amazing technology.

Now, several patents later, it appears that a large American medical lighting company is keen to buy the lot.

'In my industry, patents talk,' says Howard.

'My intellectual property specialist, Jamie Massang from Intellpro in Brisbane, has helped me to gain patents for each and every unique aspect of my technology, along with applying for trade mark registration for Mediport Because the currency that I trade in are the intellectual property rights - the patents and trade marks - which front the technology.'

'Patenting is an expensive and complex game, but I would be in a completely different bargaining position without them. This way I stand to make significant cash, which I will probably use to finance other ideas that I have. The American company has indicated that they would like first rights over these concepts, so once again, a patent application - at the very least - will be the key to our discussions.'

One thing is for sure, Howard's approach to 'give them what they want' has already resulted in a line-up of vital improvements to medical lighting.