Case studies
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An Aussie fix for aortic aneurysms
Cook MedicalZenith Endovascular Graft provides a less invasive option to treat Aortic aneurysms.
Business area: Patents
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Building a franchise through branding
The Coffee Club started as one store in Brisbane and quickly became a national franchise with over 100 outlets. This success has been driven by the IP focus of its founders, Emmanuel Kokoris and Emmanuel Drivas, who understand the strength of branding in attracting customers and franchisees.
Business area: Trade Marks
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Buying the company but not the IP rights
Volkswagen (VW) paid $1 billion-plus to buy the Rolls-Royce Motor Company (RRMC) in 1998. However, it turned out that the rights to the Rolls-Royce brand name were not included in the sale.
Business area: Trade Marks
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Clarification of 'sale' through a Federal Court case
On 16 July 1991 Sun World Inc. made an application for the grant of plant variety rights under the now-repealed Plant Variety Rights Act 1987 (PVR Act). The application related to a grapevine variety generally known as 'Sugraone'.
Business area: Plant Breeder's Rights
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An Australian clothing designer discovered she had no legal recourse against a retailer who was copying her designs, as she hadn't registered the designs before releasing them. Design registration doesn't prevent copying but it means you can take the copier to court.
Business area: Designs
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Generating IP on behalf of clients
Lu Papi's New South Wales based research and development company generates IP for clients by developing their ideas from concept to manufacturing. It focuses on IP protection through patenting.
Business area: Patents
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Store owner and designer of what is arguably the best superlite bike in the world today uses IP to protect his business and give investors confidence in his brand.
Business area: Trade Marks
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It's not easy getting our bodies to absorb medicines. Some drugs are affected by our age, sex, diet or even the temperature and time of day. Many costly new medicines are simply abandoned due to poor solubility or other difficulties delivering the drug.
Business area: Patents
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How the use of partnerships and networks can help your IP.
Business area: Patents
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Having been in business in Japan for decades, Terrie Lloyd has had plenty of experience with the Japanese IP system. He now runs several businesses that provide information or services to foreign software, biotech and media companies accessing or looking to access the Japanese market. Two of his key businesses are Japan Inc, a technology innovation magazine, and LINC Media, a business incubation company.
Business area: Patents
Last Updated: 13/12/2012
