Commercialise internationally
Once you have decided the best approach to commercialise your IP, you can consider the potential for international expansion.
Questions to ask
- Would I generate the best returns by establishing my product in Australia first, or should I approach the Australian and world markets at the same time?
- Should I manufacture my product in Australia and distribute it to other countries, or outsource production in another country?
- Do I have the manufacturing and distribution capabilities to supply to countries outside Australia?
- Do I have the marketing and promotion networks to successfully commercialise in other countries?
- Do I have the resources, including human and capital resources, to successfully commercialise outside Australia?
- Will I need financial support and do I have the track record and security to generate that finance?
Many approaches to commercialisation
There are many approaches to commercialising your IP rights internationally. It is quite common to retain some activities for yourself and to partner with external providers in relation to others, as shown in these scenarios.
Scenario 1
Retain manufacturing and selling rights in Australia and license manufacturing and selling rights to a partner in relation to other countries.
Scenario 2
Retain manufacturing and selling rights in the global market and outsource manufacturing and selling tasks to an overseas provider over which you retain total control.
More information
Last Updated: 05/12/2012
