Position Title: Senior Media Officer
Classification: APS Level 6
Position Number: 7002
Section: Strategic Communication
Group: People and Communication
Division: Policy and Corporate
Immediate Supervisor: Executive Level 1
Security Classification: ENTRY ONLY
The role of the People and Communications Group is to provide leading edge specialists HR, strategic change and strategic communication expertise.
Strategic Communication within IP Australia is responsible for managing IP Australia’s external communication strategies and activities to support the organisation and the promotion of the value of intellectual property. The section manages media, social media, website and intranet, and a range of activities to support the critical need to promote the value of intellectual property to customers and the wider community - to support business locally and those going global. A focus of our work is to ensure we approach strategic priorities with solutions that embrace user-centred design, accessibility, and customer intelligence data to support evidence-based decision making.
Job Description / Context of the Role
Strategic Communication within IP Australia is responsible for managing IP Australia’s media, social media, website and print presence, and the development and implementation of internal and external communication strategies and activities to support the organisation.
The Strategic Communication section is seeking a Senior Media Officer who can:
- Contribute specialist media and social-media advice to achieve communication outcomes for the agency
- Contribute to managing a diverse range of communication activities
- Provide advice and support to our staff on effectively communicating messages and material to a range of different audiences
- Condense complex information into easy-to-understand materials that meet accessibility and government standards
- Draw on, or develop, networks to facilitate coverage of IP Australia in a variety of media outlets and social-media platforms
- Proactively identify, develop and deliver media and social-media opportunities for the agency
- Contribute to our editorial content creation for internal and external audiences
- Promote awareness of IP Australia through our social-media channels
This role supports IP Australia’s media and social-media engagement, to meet the agency’s strategic objectives. This includes social-media and media advice and support and developing ongoing effective and engaging communication material /content for internal and external audiences for a variety of channels. The position requires a well-organised communication professional who is capable of effectively juggling multiple communication initiatives and priorities in a fast-paced work environment. The successful applicant will hold strong written and oral communication skills, in a communications context. The Senior Media Officer will demonstrate strong initiative and interpersonal skills and will work actively to achieve quality results as a collaborative member of a busy team. An academic qualification in communication, journalism or related discipline will be highly regarded. Demonstrated experience in a media/social-media team or newsroom is highly desirable.
Job Specific Duties
- As part of a team, contribute to managing a diverse range of communication activities:
- Provide advice and support to IP Australia staff (including senior executive) on communicating to audiences via media and social media.
- Proactively identify and action media and social-media opportunities for the agency.
- Promote the role of IP Australia through the agency’s social media and digital channels.
- Monitor media and social media for portfolio-relevant content.
- Contribute to management of agency’s social-media presence on platforms such as Twitter, Facebook and LinkedIn.
- Contribute to IP Australia's editorial content creation for internal and external audiences.
- Write and implement media strategies.
- Demonstrate attitudes and behaviours responsive to workplace change (including participates—and encourages others to participate—in change and contribute to successful outcomes)
- Improve organisational performance through effective engagement with and management of risk within relevant sphere of influence.
- Establish clear expectations and create an environment to achieve stated goals and objectives, takes ownership and honours commitments.
- Maintain an understanding of their worker responsibilities under the Work Health & Safety Act 2011 (WHS Act) and a commitment to promoting a healthy and safe workplace.
Job Specific Capabilities
The successful applicant will have the following experience and capabilities:
- Have demonstrated professional expertise in media and social media
- Have experience working in a dynamic team environment balancing competing priorities
- Able to provide advice to staff and stakeholders on ways to effectively communicate a range of material to different audiences
- Have well-developed written and oral communication skills, particularly the ability to condense complex information into easy-to-understand materials that meet accessibility and government standards.
Eligibility Qualifications / Knowledge Required
An academic qualification in communication, journalism or related discipline will be highly regarded. Demonstrated experience in a media/social-media team or newsroom is highly desirable.
To apply for this position, candidates are asked to:
- Frame their responses around the job specific duties and job specific capabilities of the role (as set out in this job documentation), and provide:
- An explanation of how their skills, knowledge and experience will be relevant to this role (limited response between 300 and 500 words)
- Details of no more than two (2) professional achievements, within the last 5 years, that demonstrate their suitability for this role (limited response between 300 and 500 words)
- Provide a current CV detailing recent employment history which is relevant to the advertised position
- Provide the name and contact details of two referees
Applications must be submitted through the IP Australia Web Recruitment system (ESS)
Please note: you MUST be an Australian Citizen to be engaged in the APS and to meet IP Australia’s security clearance requirements.
Contact Officer: Clair McInally on 02 6283 2167
Working in IP Australia
Australia’s Intellectual property (IP) rights system supports innovation, investment and international competitiveness. IP Australia administers Australia’s IP rights system, specifically patents, trade marks, designs and plant breeder’s rights. IP Australia also undertakes programs to educate and promote an awareness of intellectual property (IP), provides IP policy input to Government, develops legislation to support the IP system and contributes to bilateral and multilateral negotiations to improve IP protection internationally.
IP Australia strives to deliver robust IP rights efficiently, satisfy our customers in terms of timeliness and value for money and be recognised as one of the leading IP offices in the world for the quality (including accuracy and consistency) of the IP rights we grant. IP Australia is committed to external certification of our Quality Management System which involves applying ISO 9001:2008 to key business processes and to environmental management through ISO14001 certification within the agency.
All IP Australia staff contribute to the achievement of organisational outcomes and the overall management of IP Australia by assisting, as appropriate, the Commissioner of Patents and the Registrars of Trade Marks and Designs and Plant Breeder’s Rights, and their deputies (where relevant), to perform statutory functions, and where appropriate, exercise relevant delegations.
IP Australia recognises the importance of employees balancing their work and personal lives by offering staff access to an ongoing series of health and wellbeing programs, flexible work-life policies and a range of professional development programs. IP Australia is a breastfeeding friendly workplace.
The IP Australia office in Canberra provides high quality accommodation and facilities. These include: an on-site café, conference, meeting and training rooms; limited on-site parking for cars and motor cycles available on a rotational basis; the provision of undercover bicycle racks; excellent shower/change facilities for staff choosing to walk or ride to work; and the advantage of all staff being co-located in the one building.
Please note: All IP Australia positions are subject to an ENTRY ONLY pre-employment check unless a higher security clearance has been identified. Other pre-employment checks may also apply.