We’re excited by the changes and improvements to IPGOD, and are continually looking for new ways to add value to the product and improve the end user’s experience.
When you apply to register a trade mark, you must provide a description of the goods and/or services you use or intend to use your trade mark for. We've redeveloped our Choose Wise video series to help you better understand which goods or services to choose in your trade mark application.
A common commercialisation vehicle is to license, not sell, an IP right via one or more licensing agreements. It means that you give permission for another party to use your IP on agreed terms and conditions. If you don’t have the resources or experience to develop and market your product or service, licensing can be an effective strategy.
Franchising extends the use of licensing to create a significantly different commercialisation vehicle. The owner of a successful business can expand without borrowing capital to develop if its intellectual property (IP) is licensed to franchisees.
There are many reasons a business may not formally register their intellectual property (IP). We take a look at other common ways businesses protect their unregistered or undisclosed IP.
In this guest piece from Australia’s intellectual property (IP) Counsellor to China, David Bennett shares the commercial IP decisions to consider when taking your business to China.
Often a business’s most important assets are IP and branding. This includes trade marks, patents, copyright, registered designs and plant breeder’s rights. Each type of IP protects a business in a different way. Let’s take a look at the more common types of IP.
If you’re in the early stages of your business, it’s time to consider your commercialisation options. While intellectual property (IP) protection is important, an IP right doesn’t sell itself. You should have a commercialisation strategy in place for how you will make money from your IP.
The Export Finance and Insurance Corporation (Efic) in collaboration with IP Australia, has released a whitepaper on protecting your IP overseas.