12 innovations around Christmas - 11: Christmas as a service

With trends for things “as a service” on the rise, is there room in the market for Christmas as a service? While it might be a bit early to argue that it is here and has “disrupted” an industry, there are certainly players in the market now that indicate Christmas as a service can get bigger.

Many of us get photos with Santa every year in shopping centres around the country. For some of us, there’s more tears than happy moments! Visiting Santa and getting some photos with him is a great example of Christmas as a service.

Numerous restaurants open on Christmas day for lunch, allowing families to book and have all the trimmings of a traditional lunch without the hassle of the clean-up. Some restaurants do modern take on the traditional lunch and offer up an alternative, yet still hearty and family orientated dining.

Companies in Australia like Chrisco, offer a service to customers that allows them to pick packs specific Christmas packages included food, drink and Christmas themed plates and decorations. The basis behind their model is for customers to pre-plan their Christmas hampers and pay them off over instalments. In more recent times they have branched into gifts for the family. The argument for this service is to reduce the hassle of planning and preparation for Christmas.

A popular trend that has emerged in the last few years has been the elf on a shelf phenomenon. The premise is an elf that moves around your house in a lead up to Christmas, watching who has been naughty or nice and reporting back to the man in the big red suit. This was taken to a new level in 2015, where a man in Boston advertised himself as a real life elf on a shelf through Craigslist. His rate for offering this service: $100USD an hour.

Within Australia there are restrictions on certain businesses operating on public holidays such as Christmas day. Many service offerings may not be able to be provided, bar the basics that are currently available. There would also be questions around the viability on Christmas day. If future service offerings are to grow in this space, it would most likely appear in the lead up towards Christmas and the subsequent New Year’s festivities.

What future trends could arise for Christmas as a service? Is it a fad, or can we save time by sourcing businesses or other people to get us through the festive part of the year? Is this an extension of disruption into more industries or a standalone piece, only brought out to the masses for the end of year festivities?

22 December 2016

Add new comment