So you have taken the leap and launched your business in China, but you have forgotten to register to your trade mark and someone else has beaten you to it, what do you do?
Carel Smit is a former patent attorney and entrepreneur, now author and speaker dedicated to IP awareness and education, shares his insights with his guest blog.
It’s day two of the Fifth Test and Australia is trying to keep pressure on England, Roger Federer is dreaming of Hopman Cup glory, and we’re still talking about Ichi Ban’s handicap victory in the Sydney to Hobart. Yes, it’s summer in Australia and all we care about is sport. With that in mind, we’ve decided to take a look at some of Australia’s sporting inventions.
Predator football boot
In the spirit of the holidays, we’ve put together a list of Christmas-themed trade marks, along with a reminder about seasonal branding and IP infringement.
“Software is eating itself”, that was the theme of StartCon 2017.
StartCon is Australia’s largest start-up and growth conference, attracting companies and speakers from all around the world. As a key sponsor, we were there to support Australia’s start-up community and teach them about the value of IP. Throughout the weekend, we engaged with more than 200 people, helping to answer detailed questions about trade marks and patents.
There’s no shortage of famous personalities who are strongly associated with iconic styles, moments or items which have come to define their personal brands. But despite the inherent value of these signature aspects, can they be protected as registered trade marks?
Natalie Chapman, Managing Director of commercialisation consultancy, gemaker, shares her insights in this guest blog.
What do you call your toasted sandwich? A toastie? A jaffle? A breville? We explore how some trade marks become generic terms.
In this piece from the MYOB blog, Rowena Wilson outlines some measures you can take before submitting a patent application for your invention.