Christmas advertising has become a key part of the holiday zeitgeist, with businesses getting into the festive spirit to maximise sales and build their brand. With this in mind, we thought we’d take a look at a few Christmas-themed trade marks: 

The Ugly Xmas Rashie
The Cancer Council’s Ugly Xmas Rashie is said to be the southern hemisphere’s answer to the daggy Christmas jumper! Given how popular the rashie has been, we’d say it’s a good thing they’ve protected the brand through trade mark registration.

Christmas Blend
Starbucks has over 150 registered trade marks in Australia, including the Starbucks Christmas Blend. Starbucks has been releasing its Christmas Blend since 1984, and officially registered the trade mark in Australia in 1996.  

Rudolph’s carrots and Bickies for Santa 
Why would you purchase run-of-the-mill carrots when you could get Rudolph’s carrots? Coles has recently filed trade mark applications for both Rudolph’s carrots and Bickies for Santa.

Festivus, and Festivus for the rest of us
Happy Festivus! Get ready to air your grievances and demonstrate your feats of strength with Frank Costanza’s alternative Christmas celebration. If you have no idea what we’re talking about, you’ll have to watch the Seinfeld classic “The Strike”. Warners Brothers Entertainment has registered trade marks for both Festivus and Festivus for the rest of us.

The Elf on the Shelf
The Elf on the Shelf began as a 2005 book - The Elf on the Shelf: A Christmas Tradition - and includes a special scout elf ‘sent from the North Pole to help Santa Claus manage his naughty and nice lists’. The idea is that you put the elf somewhere in the house and your kids think the elf reports back to Santa.

With so much focus on making your brand stand out during the holiday season, it’s important to ensure that any new branding initiatives are carefully considered and don’t infringe on an existing trade mark. Before promoting your seasonal branding check out the Australian Trade Mark Search to find out what’s already in existence.

Happy holidays – the Elf on the Shelf is watching!

PS. If you want to keep an eye on your trade mark application over the break you might want to download our new IP Folio app.

20 December 2019