Blog – The Sharks are back!

Shark Tank

Shark Tank Australia is back for a second season. Budding entrepreneurs pitch their business ideas in order to secure investment finance from a panel of venture capitalists. We’ll be following Shark Tank each week and doing a wrap up of the role intellectual property played, or could play from each episode.

The Emmy award-winning reality TV show Shark Tank premieres Sunday 8 May on TEN. Apart from its undeniable entertainment value, the show gives a valuable insight into the business of inventing.

Each week, we’ll publish a wrap up looking at IP issues that come up in each episode. Beneath the gloss of reality TV, Shark Tank exposes the drama of matching expectations between investors and inventors.

Shark Tank features five successful entrepreneur ’sharks‘ hunting for the next big thing: Janine Allis (Boost Juice), Steve Baxter (internet pioneer), Andrew Banks (Talent2), Dr. Glen Richards (veterinary surgeon) and Naomi Simson (RedBalloon).

These self-made multi-millionaires judge business ideas pitched by ordinary Australians. The aspiring entrepreneurs must convince a Shark their idea is worth pursuing… but it takes more than passion and personality.

For many start-up businesses, intellectual property (IP) is the difference between success and failure. Competing with larger established business requires disruptive innovation. Much of that creativity and innovation can be protected with registered intellectual property like patents for inventions, trade marks for brands, and designs for the way a product looks.

IP Australia will follow Shark Tank each week we’ll do a wrap up on the role IP played, or could play in each episode.

Shark Tank is produced for Network Ten by Shine Australia and airs at 9pm this Sunday 8 May.

Published: 
5 May 2016

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