2018 INTA Asia-Pacific Conference

2018 INTA Asia-Pacific Conference

What do Apple, Google and Microsoft have in common?

These three tech powerhouses have made an enormous contribution to innovation on a global scale.

They also happen to be the top three most valuable brands of 2018; cumulatively worth US$419.8 billion. 

In an increasingly competitive environment it’s become more and more apparent that branding is a business’s most valuable asset and therefore it is a top priority to protect it.

Business owners now look beyond traditional trade mark protection and enforcement strategies, instead opting to consider a range of intellectual property (IP) issues and how they can impact on brand value.

The International Trademark Association (INTA) recognises this shift and will bring together leaders from industry, government and the attorney profession at their upcoming Asia-Pacific conference held in Sydney from October 11-12.

The program will cover topics such as:

  • Advertising and data privacy
  • Bringing your business online in China
  • Forming an IP strategy with copyright, designs and brand innovation
  • The rise of corporate social responsibility
  • Anti-counterfeiting defence strategies and tools
  • 3D printing
  • Indigenous IP protection
  • Ambush marketing in the sporting world
  • Balancing IP rights and regulatory restrictions
  • The role of IP offices in supporting economic growth

IP Australia is pleased to support this event, with our Deputy Director General, IP Counsellor to China and several senior policy makers participating in the program.

Representatives from companies such as Diageo, Antipodes Nature, Invictus Games, Nike, GiVV Technologies, Mars Inc. and Tiffany & Co are also featured in the line-up.

This conference qualifies for Continuing Legal Education (CPE) and Continuing Professional Development (CPD) points. To find out more please contact CLE@inta.org.

If you’re a brand owner, in-house counsel, law firm practitioner, trade mark professional, brand protection manager, anti-counterfeiting professional, student or government official, you would benefit from attending. Register now via INTA.

Published: 
5 September 2018