Pricing Your Product or Service for International Success

Event Date: 
Thursday, July 28, 2016 - 11:45

The Export Council of Australia are pleased to invite you to attend this one-day workshop for companies looking to understand pricing their product/ service for international markets.

One of the challenges any company faces when looking to sell global is trying to set prices and the terms of sale for their products and services in foreign markets.

Before you enter any new market you need to ensure that your price is competitive with what is on offer in the market, but you will also need to factor in the cost of marketing and managing your export transaction and risk management strategies.

Getting your international pricing strategy right is crucial to the success of your business. It is difficult to go back and renegotiate your price once this has been set and also you ultimately cannot risk potentially not getting paid.

Practical workshop topics include: 

  • Incoterms 2010
  • International Costing
  • Risk Management
  • Foreign Exchange
  • International Sales Contracts

This one-day workshop is a practical interactive course. It is designed for marketing managers, business development managers, import and export managers, and business owners. It is also relevant to anyone exporting either goods or services.

Upcoming workshops: 

Sydney: 28th July Melbourne: 25th August Perth: 21st September Brisbane: 22nd September
Export Council of Australia