Creative start-ups and small businesses are key to Australia’s innovation system so understanding the basics of intellectual property (IP) is important. For most designers, your creativity is your primary product and IP rights protect that creativity which establishes your place in the market.
We’ve compiled information to help creative innovators develop an IP strategy:
- Design rights versus copyright
- Case study: analysing a fashion start-up’s IP strategy
- Q&A: advice from a veteran entrepreneur
- How social media impacts your IP strategy
- Commercialisation: what you need to know before you grow
Good Design Festival 2017
We’re proud to partner with Good Design Australia for the 2017 Good Design Festival held at the Overseas Passenger Terminal in Circular Quay from Thursday 8 to Sunday 11 June 2017. The Good Design Festival coincides with VIVID Sydney, now the world’s biggest festival of light, music and ideas. Later this year, we’ll be presenting a keynote address at the Design as Strategy Forum hosted by Good Design Australia alongside industry experts. Keep up to date on our events page.
A design refers to the features of shape, configuration, pattern or ornamentation which give a product a unique appearance. They must be new and distinctive. As the government agency responsible for administering design rights, we aim to make the process as easy as possible to understand. The designs section of our website goes through the design basics and the process of applying for a design:
- decide if you have a design
- before you apply
- don’t publicise your design
- search for a design
- prepare drawings
- file your application.