China holds many opportunities for Australian businesses, but can be a challenging market to succeed in. Amongst the many things a business must consider, protecting intellectual property (IP) should be a top priority.
Some businesses think that IP protection is too difficult or costly, however the reality is that a few simple measures such as registering IP in China early can greatly increase a business’s chance of success. This also applies to Australians looking to sell their products online via e-commerce sites in China without establishing a local presence.
Join us for a free breakfast seminar to hear how you can protect your IP in China and tap into China’s booming online retail market.
David Bennett, IP Counsellor to China - IP Australia
Jack Lu, Commerce Advisor - Austrade
George Chan, Partner - Simmons & Simmons (Beijing) Intellectual Property Agency Company Limited (China)
Peter Mackey, Director - Trade, International Education and Small Business Operations - NSW Industry, Trade and Investment
- IP fundamentals, including trade marks, copyright, and patents
- Chinese language branding
- IP challenges in China
- IP enforcement
- Contracts and other legal agreements
- What to do before you visit China
- How to access China’s e-commerce market
- Regulatory matters and cross-border e-commerce channels.