King & Wood Mallesons, Governor Phillip Tower, 1 Farrer Place, Sydney NSW 2000
- David Bennet, IP Counsellor, Australian Ambassy Beijing
- Chuyang Liu, China Advisor, Austrade
- Jack Liu, Trade Advisor, Austrade
- Katrina Rathie, Partner, King & Wood Mallesons
The China market continues to grow in importance for Australian businesses. Protecting intellectual property (IP) should be a priority for any business when entering a new market, including China.
Many businesses think that IP protection is complex and difficult with many barriers including language. However, there have been significant and ongoing improvements in the ability to register and protect IP in China.
IP Australia, Austrade and the Australia China Business Council (ACBC) have collaborated to develop a seminar on the current state of IP protection systems in China. It will cover the practical steps businesses can take to choose appropriate brands and names, protect their domain registrations, trademarks, branding and patents in the China market.
The seminar will cover topics including:
- the importance of IP in maximising trade opportunities in China
- choice of brand and company naming
- monitoring and enforcement of IP rights
- common mistakes made by new entrants to market
- establishing and registering a business in China
- IP registration and strategies including domain registration, trademarking and patents
Places are limited. To register, visit the ACBC website.