The 12 days of intellectual property (IP) Christmas

Published: 
14 December 2015

On the first day of Christmas, my true love sent to me…

A partridge in a Pyrus communis (pear) tree

The European Pear (Pyrus communis) Plant Breeder’s Right (PBR) was accepted as a new and distinct pear variety in 1997.

On the second day of Christmas, my true love sent to me…

Two turtle doves... that won’t dry your skin like soap can

The Dove brand has been around for 60 years, where the consistency of both Dove and David Ogilvy’s original messages are still used today. The registered trade mark 729151 is for the words ‘Dove… won’t dry your skin like soap can’, and owned by Unilever Plc under Class 3.

On the third day of Christmas, my true love sent to me…

Free range eggs

Whether they’re from French hens or not, free range eggs may be on your shopping list this Christmas. Registered under class 29 for egg products, H & L Premium Free Range Egg Farms Port Stephens Free Range Eggs include the trade marked image of 3 eggs stacked with a quotation balloon.

On the fourth day of Christmas, my true love sent to me…

Real-time video calling advertisers

Australian patent 2010276541 by Microsoft Technology Licensing, LLC provides systems that effectuate distribution of advertising as real-time video calls. In other words, while your Christmas shopping, the system could detect whether or not you are in the vicinity of a retail establishment and establish a live connection with a representative of that store.

On the fifth day of Christmas, my true love sent to me…

Golden melons

They’re gold and round like rings, but these melons (Cucumis melo) are the Goldelixir plant variety. Identified in the application process, a similar plant variety is also the Caribbean Gold melon.

On the sixth day of Christmas, my true love sent to me…

Geese a laying scrambled eggs

In between all your Christmas eating, you might need a little snack. What about a scrambled egg snack? Patent number 2006274464 was granted for the method of forming a snack food product comprising of scrambled eggs.

On the seventh day of Christmas, my true love sent to me…

Swans a swimming in a LYCRA® XTRA LIFE™ rash vest

LYCRA XTRA LIFE is registered Trade Mark 1659463 of INVISTA for its synthetic fibres for textile use and clothing and used in Australian products.

On the eighth day of Christmas, my true love sent to me…

Maids a milking with a cow milking apparatus

For hundreds of years maids were a milking, that was until the first milking machine was used of course. Josh Hartnett and David Robinson patented their milking machine in 1893, they then patented ‘improvements in cow milking apparatus’ in 1904.

On the ninth day of Christmas, my true love sent to me…

Ladies dirty dancing

The 1987 classic movie Dirty Dancing has six registered trade marks owned by Lions Gate Entertainment Inc. Some of the classes include entertainment, electronic media, clothing, decorations and baggage.

On the tenth day of Christmas, my true love sent to me…

Lords a leaping from springs

How else do you think they leaped so high? Maybe not with these exact spring designs, but this design registration AU137990S would sure help.

On the eleventh day of Christmas, my true love sent to me…

Pipers piping little cupcakes

It might be a different kind of piping, but everyone loves cupcakes. Shri Krishna Guru Pty Ltd owns a number of registered trade marks for Little Cupcakes, under class 30 for cakes. All identified with a star atop their cupcakes, just like a Christmas tree.

On the last day of Christmas, my true love sent to me…

Drummers drumming

It may be a simple design, but without them drummers would not be drumming. This particular design for drum sticks was registered in 1993.

Have a merry holiday season and a happy new year!

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