On 6 May 2016, the Australian Research Council (ARC) announced its latest recipients of Linkage Projects grants. IP Australia, along with the Universities of Melbourne and Swinburne, has been awarded funding to complete research on brands and trade marks.
This project will examine the role of brands and trade marks on global value chains, develop a machine learning algorithm to identify international trade mark families and extend a novel global trade mark family dataset.
The dataset will be used to analyse:
- how international trade marks are used and misused
- how they assist manufacturing production
- how they affect businesses’ ability to enter and compete in global markets.
This research should help Australian businesses extend their international reach and policy makers increase domestic gains from global value chains.
The purpose of Linkage Projects is to support research and development of collaborative partnerships between higher education researchers and other parts of Australia’s national innovation system.
You can read more about the Linkage Projects scheme on the ARC website.