IP 101: IP basics for business

Published: 
7 August 2015

To help small business get across the basics we’ve made a new series of videos, which are available on our YouTube channel

In these new tips-for-beginners style videos, we explain the six main types of IP, both registered and unregistered, helping small business operators and innovators to understand what IP protection is available

Whether you’re a start-up or an established small business, if you’re looking to protect and grow your business, it’s important to get the basics right. Often start-ups and small business are time and cash poor, so seeking professional IP advice might not be an option. But even if you are planning to seek professional assistance with your IP, it’s valuable to understand the basics first.

These videos can be your first steps into understanding how to make the most of your IP. You’ll learn how protection can create value for your organisation and help you grow your business.

In IP Basics for Business we focus on the three main registered rights as well as copyright. These are the common types of IP you’re likely to encounter as a small business owner. At a glance you’ll learn about patents, trade marks, designs and copyright.

These common forms of IP are important assets and without proper protection, your business risks competitors copying and profiting from your IP.

IP assets are good for building your business. So it’s important to take some time to understand your options. You can read more on getting started in our IP business article in our business magazine.

In IP, Know What You Don’t Know we look at simple things to do before you develop a new product, how small business people use IP to become big business people and the difference between an attorney and an examiner.

In IP, Balancing Costs and Benefits we weigh up the cost and benefits of protecting your IP. We also teach you a simple technique for knowing how much your IP is worth and explain the three types of costs for IP protection.

More information