10 August 2015

At a time when there are so many things to plan and consider, to pay for and people to talk to, how do you prioritise the really important things to get your start-up off the ground?

Well-known Australian entrepreneur and recent ‘shark’ on Network Ten’s Shark Tank, Steve Baxter, shares his Top Tips for Starting-Up in the second issue of our magazine for start-ups and small business owners IP – your business edge.

Intellectual property (IP) often encompasses a business’s most important assets. IP covers a range of different rights including trade marks, patents, copyright, registered designs and plant breeder’s rights. Each type of IP protects a business in a different way depending on the products, services, designs, inventions or knowledge it contains.

It’s essential to have an understanding of how each of intellectual property rights can protect your you and your business in a different way.

IP – your business edge takes a look at topics important to business – this time with a focus on start-ups. We explore the basics of IP and how it is relevant to a business, the value of a strategic approach to IP and how to build a scalable business. You’ll also find some tips on how you can keep your initial patent attorney fees down.

A number of businesses share their stories and tell how IP rights have been part of their journey of making an idea a commercial reality.

Find out how design rights keeps one Australian fashion label right on trend, why Australian and international patent protection was vital for the investment prospects of a new cooler, and learn about the value of trade marks for sports clothing and chocolates. All in the latest edition of our magazine!

IP – your business edge is available to download, or you can email to request a print copy.

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