Shark Tank Australia is back for a second season. Budding entrepreneurs pitch their business ideas in order to secure investment finance from a panel of venture capitalists. We’ll be following Shark Tank each week and doing a wrap up of the role intellectual property played, or could play from each episode.
Apart from its undeniable entertainment value, the show gives a valuable insight into the business of inventing.
Shark Tank features five successful entrepreneur ’sharks‘ hunting for the next big thing: Janine Allis (Boost Juice), Steve Baxter (internet pioneer), Andrew Banks (Talent2), Dr. Glen Richards (veterinary surgeon) and Naomi Simson (RedBalloon).
These self-made multi-millionaires judge business ideas pitched by ordinary Australians. The aspiring entrepreneurs must convince a Shark their idea is worth pursuing… but it takes more than passion and personality.
For many start-up businesses, intellectual property (IP) is the difference between success and failure. Competing with larger established business requires disruptive innovation. Much of that creativity and innovation can be protected with registered intellectual property like patents for inventions, trade marks for brands, and designs for the way a product looks.
Each week throughout the series, we’ll publish a wrap up looking at IP issues that come up in each episode. Beneath the gloss of reality TV, Shark Tank exposes the drama of matching expectations between investors and inventors.
Take a look at our blogs of the role IP played, or could have played in each episode of season two:
- Shark Tank Episode 1 – Brand protection and going global
- Shark Tank Episode 2 – Trade marks, trade marks, trade marks
- Shark Tank Episode 3 – B is for business
- Shark Tank Episode 4 – Australian Creativity
- Shark Tank Episode 12 - liquorice allsorts
- Shark Tank Episode 13 – The best deals for last
Don’t forget to tune into Shark Tank, Wednesday and Thursday night’s 8.40pm on TEN and stay tuned for our wrap-ups each week, following the episode.
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