In January 2016, IP Australia commenced a project to refine and redesign correspondence sent to customers across all intellectual property (IP) rights.
This redesign forms part of a range of initiatives to create a seamless customer experience and will align our correspondence with the website, eServices and search systems. Incorporating several enhanced design principles, we expect the redesigned correspondence will create a better user experience and provide clear, succinct information to our customers.
Following on from the successful release of our redesigned trade mark correspondence, customers can expect to receive the new-look electronic correspondence for patents from 30 November 2016. The redesigned correspondence will also be progressively released for plant breeder’s rights and designs throughout this financial year.
IP Australia is establishing different correspondence streams for two customer segments – legal professionals and self-filers to meet the requirements of our customer base and tailor the information according to their differing needs.
In addition to incorporating several design principles to achieve improved visual design, layout and clarity, metadata will also be included within its properties to enhance our correspondence for all users.
Customer feedback and enquiries can be emailed to the Continuous Improvement and Innovation team via MDB-ContinuousImprovementInnovation@ipaustralia.gov.au.