Transcript: Australian Trade Mark Search launch for business

Last updated: 
8 February 2017

Three minute launch promotional video

For many small businesses, your most important asset is your brand. It’s the way you show your customers who you are – your identity. It’s also how others recognise your value.

It might be your corporate logo, a jingle you use in an advertisement, your business name painted on the side of your truck or your signage or packaging.

Each year at IP Australia, we receive over 60 000 trade mark applications from businesses and individuals to secure their brand.

Protecting your trade mark will safeguard the identity of your goods and services that distinguish your goods and services from others.

What we know is that many start-ups, small businesses and innovators often find their identity is already taken and they can’t register their name or logo.

You might have made the mistake of applying for a trade mark that is already registered, just from simply not knowing.

This leads to wasted time, money and a missed opportunity to secure your businesses most valuable asset.

You can avoid this by searching for your trade mark before you apply to find out whether your name, brand or logo you want, or something similar, is already registered.

When you come across a logo, it’s easy to compare it with your own. But when you want to compare it to millions, the task becomes daunting.

That’s why we have created Australian Trade Mark Search. A simple, easy and better way for you to search trade marks. 

We have listened to you and invested time to deliver some big changes in the way you search for trade marks.

In collaboration with Australian start-up, Trade Mark Vision we have capitalised on their cutting-edge technology for the benefit of Australian business.

By understanding the challenges you face when creating and protecting your product or brand, we have developed our system to cut down your search to seconds.

We’re introducing combined image recognition and machine learning technology. This reduces subjective and manual processes.

It’s as simple as drag and drop the logo you’ve created.

We want to empower you to make informed decisions about your business, product and branding.

Australian Trade Mark Search, making it easy for you to get online and protect your brand.

Visit: http://search.ipaustralia.gov.au/trademarks

Watch this video on YouTube.

30 second launch promotional video

For many small businesses, your most important asset is your brand.

Each year at IP Australia, we receive over 60 000 trade mark applications from businesses and individuals to secure their brand or logo.

Many start-ups and small businesses often find their identity is already taken and they can’t register it.

You can avoid this by searching for your trade mark before you apply.

That’s why we have created Australian Trade Mark Search.

A simple, easy and better way for you to search trade marks to protect your brand.

Visit: http://search.ipaustralia.gov.au/trademarks

Watch this video on YouTube.