Warp Watches has been selling in Australia for two years…
It’s now looking to export its watches to sell in China. But, what if someone already trademarked ‘Warp Watches” in China?!
China’s first-to-file rule means the first person to apply for the trademark will usually own the trademark regardless of who used it first.
Warp Watches would need to buy the trademark or re-brand for the Chinese market.
To avoid this, file your trademark in China as early as possible.
Watch this video on YouTube.