Bob manufactures computers so it makes sense that he would be selecting one of the goods classes (Classes 1-34).
Remember that a trade mark application is made in connection with the specified goods or services in the application.
Only the goods or services claimed in his application are covered and, once your trade mark application has been lodged, it is no longer possible to add more goods and services to it.
So Bob has a look at the class headings and has seen that computers are included in Class 9. So Bob chooses ‘computers’ in Class 9. Bob wonders though, as he now has Class 9 in his application, if that covers him for everything in Class 9. But no, it doesn’t.
Your trade mark protection will only be in relation to the specific goods or services you have listed in your application.
Again, don’t forget that the picklist is the searchable solution for understanding the different class items.
Some words appear numerous times under different classes. Be smart like Bob. Have a look at the class headings to get an idea of what class may be the most suitable for you. You may then choose the items that used your keyword and are in the appropriate class.
Consider the language you are using when searching the picklist. There may be a couple of ways to refer to your particular goods or services.
If you’re a builder and you search for 'builder' that will result in items in Class 6, 8 and 19 but it doesn't give you Class 37 for 'building services'. A search for ‘build’ would do the trick.
How many items should you choose? Choose the goods or services that apply to your business.
A search for building includes ‘building demolition’ and ‘building of bridges’. If you’re a builder, but do not demolish any buildings, you should not choose ‘building demolition’.
Watch this video on YouTube.