Transcript: Choose Wise common trade mark mistakes - My trade mark is on it

Last updated: 
24 April 2017

Sarah is an accountant with a propensity for detail has been in business a few years. She has updated her business logo and eagerly applied it to mugs, mouse mats, calculators, stationary, all manner of merchandise to promote her business.

But Sarah doesn't sell these items, does she?

In that case, she may not require trade mark protection for them.

If these goods are simply used to promote her business, she won't need to claim for them.

Sarah just needs to claim for ‘accounting services’ in Class 35.

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