Last updated: 
24 April 2017

Rebecca, like you, is completing her trade mark application. Rebecca is a busy woman so let's get to it.

Currently, there are 45 trade mark classes to choose from. Classes 1 to 34 are for goods and 35 to 45 are for services. The heading of each class tells you the type of goods or services covered in that particular class.

When completing her trade mark application, Rebecca can choose to use the trade mark classification search also known as the picklist. This is a search engine that will allow you to enter keywords, which are then matched with possible claims that are listed in the correct classes.

Remember that a trade mark registration will give you exclusive rights to use your trade mark in connection with the goods or services you are claiming.

First, Rebecca needs to figure out if her application should be for goods, services or both. Her trade mark will be granted in relation to the goods or services she chooses. For Rebecca’s trade mark to be adequately protected she needs to understand the trade mark classes and how to select the right goods or services.

This could save her money.

A trade mark is granted in relation only to the goods or services you apply for: not EVERY good or service. Yes, it’s true, the more you choose, the more you pay! But if you don’t choose the right goods or services then you may not have adequate trade mark protection.

If you register your trade mark in a class that does not match your business you may end up without the protection you actually need. Even worse, after Rebecca has applied for her trade mark she can’t change it to expand the coverage of the goods or services she has chosen. let’s get this right the first time, otherwise you may need to submit another application.

Watch this video on YouTube.