The Chinese market continues to grow in importance for Australian businesses. If your business is considering exporting to China, or contracting manufacturing in China, then protecting your intellectual property (IP) should be a top priority.
IP enforcement in China has improved greatly in recent years, but foreign businesses still regularly face IP issues. The good news is that by understanding the Chinese IP system and taking early proactive steps to protect IP, businesses can avoid most common IP problems.
IP Australia’s Beijing-based IP Counsellor David Bennett talks about the practical steps a business can take to protect their IP in China.
This webinar covers:
- Common IP issues and how to avoid them
- Registering IP rights in China
- Brands and trade marks
- Online and offline enforcement
- Contracts for China
- What to do before you visit
- Trade shows and domain names