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Are you a First Nations business owner wanting to use indigenous language or art in your branding? Our short webinar on developing your unique brand can help. Learn about the basics of trade marks and the unique considerations that apply when using First Nations art and language in your branding.
Your brand is your identity. It’s how your customers know who you are – your business name, logo or catchy slogan.
In this workshop with the Southern Region Business Enterprise Centre we will explain the basics of trade mark protection, what can and can’t be trade marked, and what to consider before you invest in your brand.
Acustico lighting creates products that are aesthetically innovative as well as having acoustic properties to assist with sound management. Acustico Lighting's range is commercially viable as it can potentially increase productivity in collaborative spaces by helping to reduce noise.
Hear about Acustico Lighting and their journey to commercialisation and IP protection.
Established in 2007, DesignByThem was founded by industrial designers Sarah Gibson and Nicholas Karlovasitis. Based in Australia, the company is run by designers who are dedicated to creating and producing unique products for design professionals and enthusiasts alike.
Their goal is simple: Produce great work and inspire customers with accessible, world-class design. DesignByThem use a combination of trade marks and designs to support this goal.
Hear about DesignByThem and their journey to commercialisation and IP protection.
Huskee uses coffee husks, a waste product in the coffee industry, to create a reusable coffee cup. The result is an aesthetically innovative coffee cup with unique thermal properties.
Hear about Huskee and their journey to commercialisation and IP protection.
Inventia is an Australian owned company established in Sydney in 2013. Their key focus is on the development, manufacture and sale of equipment and reagents for advanced medical research assays by means of 3D bioprinting. RASTRUM, is a bench-top medical device that prints 3D cell models, using living human cells, quickly and efficiently within a safe, self-contained environment. Inventia has used a combination of IP rights to protect their business in their commercialisation journey.
Hear about Inventia and their journey to commercialisation and IP protection.
Tutu By You was launched in 2020 by business partners and cousins, Steph Young and Emily Murray. They wanted to create a brand for kids, and something that would bring much joy and happiness to the world. IP was considered early in their business start-up. Sparkle Bands were considered to be a unique item and Tutu By You used a combination of design and trade mark protection to help them on their commercialisation journey.
Hear about Tutu By You and their journey to commercialisation and IP protection.
Visionflex is an Australian company that was formed in 2014 that aims to provide high-quality health technology to remote and isolated locations. They have used a combination of IP rights to effectively protect their business.
Hear about VisionFlex and their journey to commercialisation and IP protection.
Christaine:
Protecting your designs is very important if you have a product like the Wheely Bug. If you have a particular design and new idea that you came up with, I would strongly suggest you get as strong as possible protection for that.
Christiane:
