Trade marks

Peter:

About six or seven years ago, we found that there was a need for an improved telehealth service, a device, here in Australia and globally. We created a company from scratch called VisionFlex. VisionFlex has two key products. One is a universal telehealth hub which we've designed, called the ProEX. That is an all-in-one device that allows a very high standard of care for a patient for remote assistance. The second product is a universal handheld camera called the GEIS.

Steph:

Tutu by You started, the concept came about maybe two years ago. We then started throwing around some ideas and we couldn't really find anything that I thought was nice, dress-up kind of things in tutus. They all seemed to be quite over the top. We thought, 'Hey, we could do something here that's quite cool and a little bit different.' The sparkle band was about creating a little bit of embellishment or a little bit of differentiation to the tutu.

Em:

Aidan:

So we have a long-standing relationship with Design + Industry who have helped us, I guess, take Rastrum from a prototype to a product. I think they were instrumental in really bringing about the look and feel of the machine. Having a strong brand is crucial to the success of a product.

Julio:

Saxon:

People have had cups for years. So what are those key elements that we're adding value to that we can latch onto to say, 'Okay, that's critical. That's ours, and we need to protect that'?

Adrian:

Saxon:

Sarah:

We started DesignByThem 13 years ago with the main ambition of creating a brand to showcase Australian design.

Nicholas:

We're passionate about Australian design, and we really want to create a platform to support Australian designers take their designs overseas, but also promote it locally as well. Protecting our designs is critical. Intellectual property is an area that I think is often undervalued by designers.

Sarah:

Samantha:

Samantha:

I have a background in interior design, and I was working in commercial interiors. Continually, I had clients that had a problem with noise. I decided that I really needed to create something that looked really good, but also solved that problem with sound. So it became evident to me that it would be a really good idea to suspend the solution. Because it's suspended, the sound waves bounce around a room, and then they are absorbed by the material that these lights are made of.