Developing your unique brand: First Nations language and art in trade marks

As a First Nations business owner, do you want to use language or art in your branding? Here's what to protect and how.

Protecting language and art

We acknowledge the issues affecting protection and management of Indigenous Knowledge (IK) and its impact on First Nations people. We recognise the rich contributions that Aboriginal and Torres Strait Islander people and cultures have made to Australia throughout 60,000 years of continuing lore and history as the nation’s first innovators.

Following our 2019 consultations regarding the misuse and misappropriation of IK, we've worked together with Aboriginal and Torres Strait Islander people on options to improve the current intellectual property (IP) system. Our current consultations look to listen further to Aboriginal and Torres Strait Islander views and perspectives on the options proposed.

What you'll learn in this webinar:

  • The basics about trade marks

  • What they protect

  • The unique considerations that apply when using First Nations art and language in your branding

  • How the IP system can be enhanced to help protect IK.

 

The host

Alicia Boardman is a Policy Officer working on the IK Project who specialises in trade marks examination and has a passion for helping businesses.

First Nations language and art in trade marks

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