The role of trade marks

This study shows that after filing trade marks in export markets, Australian manufacturers expand their exports. They also become more resilient to shocks.


A key challenge for building a more secure and resilient Australia is understanding how to assist businesses to diversify their exports and navigate fragile export markets.

The Exporter responses to shocks: the role of trade marks research report presents evidence that a firm’s trade mark activity helps determine how it will respond to different types of shocks.