Tress Walmsley, Intergrain CEO, speaks about Intergrain and their highly successful wheat and barley breeding program that targets the major cereal growing areas of Australia.
She talks about the company’s transition to the end point royalty system and the way forward for Plant Breeder's Rights (PBR). She also offers advice for other breeders about how to make the most from their PBR.
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- We understand the IP system can be complex so we’ve put together the basics for patents, trade marks, designs and plant breeder’s rights.
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- If you’re an entrepreneur or start-up our IP – your business edge magazine helps steer you through how protecting your IP can help grow your business.