For this industry moving and globally expanding business, MOVUS sees its brand as its most valuable asset. CEO and Founder, Brad Parsons, knows it’s the brand that is what will live on and so he invested in trade mark protection early.
For a brand that is literally stitched into its products, protecting the name InStitchu was an early consideration for Founders, Robin McGowan and James Wakefield. They knew they’d come up with a unique name and business strategy, so they wanted to invest in it and gain ownership quickly.
SEO Shark is a digital marketing agency specialising in search engine optimisation (SEO). As the world moves towards a more digital way of life the demand for digital services has increased. Therefore so has the number of businesses operating in the industry.
Malcolm Mabo wanted to use his surname for a new clothing business. However, Mabo is no ordinary name. His father, Eddie 'Koiki' Mabo, led the landmark High Court case for native title in Australia.
The Mabo brand is made from Malcolm's surname and symbols from his traditional community. He applied for a trade mark to protect his brand.
Kuuku I'yu Northern Kaanju homelands are centred on the Wenlock and Pascoe Rivers in Cape York. Their laws and creation stories are connected with their country. Through his father's bloodline, David Claudie knows the medicinal uses of plants that grow there.
In 1998, Wik Apalech dancers from Cape York discovered unauthorized images taken by a commercial photographer at a festival in 1995....
An image of the dancers dressed for ceremony was reproduced onto CDs, postcards, and cassettes. This was offensive because only certain people in the dancers' community have the authority to use images of the dance.
‘Make sure your IP is the first thing you look at protecting,’ suggests Jessica May, founder of Enabled Employment.
‘This includes understanding every person who has the rights to it and ensuring it is transferred or an agreement on IP sharing is struck. It will become your most valuable asset.’
In China, the Chinese language version of your brand can be just as important as the English language version, as wine maker Penfolds discovered.
Penfolds was, until recently, locked in a protracted legal dispute with a businessman who registered the company’s Chinese name before it did.
Failing to properly secure your brand in China can be a very expensive mistake, as the experience of computer giant Apple shows.
The California-based technology company was forced to buy the iPad trade mark from another company for US$60 million after a court ruled it did not have the rights to use it in China.
When Warren Lucas discovered that a manufacturer in China was illegally copying his portable sawmills he decided to take action.
He took legal action in a Chinese court and won his case against manufacturer SSML for infringing on the patent owned by his family business, Lucas Mill.