Necessity is the mother of all inventions, and so it was with Emma Lovell and the birth of Fly Babee. This is a dual purpose travel canopy that packs flat into a 500 g case but pops out into a dome made from black-out material that can be used on planes or prams.
Fashion label Finders Keepers has a strategic approach to securing its Intellectual Property (IP). Each month, the head designer and one of the label’s founders, Melanie Flintoff, decide what designs are the most unique and moves to have those fabrics or patterns registered with IP Australia.
Even though they had a ‘cool’ idea and couldn’t wait to get it to market, intellectual property (IP) was among the first considerations of inventors Adam Dubrich and Leigh Warren when it came to getting their Cricket Cooler® to market.