Trade mark number: 
The Code sets out provisions to guide the way the food industry communicates with consumers on food packaging and in advertising. The Code has been developed as a mechanism for the food industry to aid consumers in their decision-making through the provision of consistent and accurate information about whole grain content.
  1. Each Registered User must comply with this Code.
  2. Without limiting the Registered User‘s obligations under this Code, the Registered User, in complying with this Code, will:
  • not make any whole grain ingredient content claim in a label for a registered product unless in accordance with the Principles of Whole Grain Ingredient Content Claims (see Part 4)
  • respond to and take reasonable steps to address any matter raised with the Registered User by the Code Manager in relation to a breach of the Code.
Certification rules: 
2096146_final_rules.pdf PDF in PDF format [2.8 MB]