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The Code sets out provisions to guide the way the food industry communicates with consumers on food packaging and in advertising. The Code has been developed as a mechanism for the food industry to aid consumers in their decision-making through the provision of consistent and accurate information about whole grain content.
- Each Registered User must comply with this Code.
- Without limiting the Registered User‘s obligations under this Code, the Registered User, in complying with this Code, will:
- not make any whole grain ingredient content claim in a label for a registered product unless in accordance with the Principles of Whole Grain Ingredient Content Claims (see Part 4)
- respond to and take reasonable steps to address any matter raised with the Registered User by the Code Manager in relation to a breach of the Code.
2096146_final_rules.pdf in PDF format [2.8 MB]