The Meat Standards Australia (MSA) program involves implementation and promotion of a national product description and labelling system that differentiates beef and sheep meat according to eating quality, primarily degree of tenderness. It operates through the entire distribution and marketing chain and is subject to rigorous quality assurance and standards, which ensures consistency in production and delivery of beef and sheep meat to specific standards of tenderness.
MEAT STANDARDS AUSTRALIA TENDERNESS GUARANTEED
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The Meat Standards Australia (MSA) program is a voluntary national program designed to assure beef and sheep meat eating quality to the consumer with the aim of increasing the domestic consumption of beef and sheep meat.
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