Australian Trade Mark Search Teaser

Patricia Kelly, Director General, IP Australia:

IP Australia supports Australian innovation and Australian innovators. We do this, in part through the tools and services we provide. We’re committed to providing better services for our customers, streamlining our search functions, and exploring and investing in cutting edge technologies. And we’re starting with trade marks.

Celia Poole, General Manager, Trade Marks and Designs, IP Australia:

The ability to search for trade marks – knowing what’s out there – is critical. Since the 1980s, IP Australia has provided its customers with a way to do this – to find trade marks – using a tool called ATMOSS. But – it’s time for an upgrade.

Technology has improved tremendously, and we can provide a better system. So from 2016, we’re going to be introducing a new system, called Australian Trade Mark Search.

Aaron Walters, Trade Mark Examiner, IP Australia:

Trade Mark Search will be a much more powerful tool. It’s easier use, gives better results, and has a fresh, modern look. It’ll make trade mark searching lots easier –much more efficient. We’ve been listening to what you have been saying – the things you do and don’t like about ATMOSS. We’re keeping the things you like – the things you rely on…And we’re adding some new things that you’ll absolutely love. Let’s have a look at a couple of these: the vowel replacement wildcard and dynamic search results. The usual wildcard will find any combination of characters. Trade Mark Search introduces the vowel wildcard, which will find at least one vowel and no consonants. Finally, right? That change alone is going to save so much time.

Patricia Kelly, Director General, IP Australia:

Our new Trade Mark Search system is being built on a world-class best of breed technology platform.  And we’d like you to be part of the development process.

Aaron Walters, Trade Mark Examiner, IP Australia:

We want your feedback on the new Trade Mark Search system as we develop it. We want to keep you in the loop, and if you’re keen, we want you to help test out the new system.

Patricia Kelly, Director General, IP Australia:

Signing up for our email list is the best way for you to be part of this conversation.  You can do that right now by signing up to the form on this page. And we look forward to working with you to deliver the new Australian Trade Mark Search.

Last updated: 
Wednesday, June 22, 2016