We work with a lot of Indigenous artists and art centres. There's a history of exploitation within the space, so there is an element of having to build up trust. So when making a new product with an artist, the first thing is coming up with a license.
So the reasons why I do licensing, the designs I'm using, some of them are similar to the way my old people expressed their connection to our country. So if I sell that to someone, in terms of the copyright, no one else can use that. If our people are using it in the past, and we're using it today, I want to make sure that it's there for our children and children's children into the future.