Last updated: 
23 July 2018

This is the transcript for video: Have an international IP strategy

Dr Rosina McAlpine, Win Win Parenting CEO

The tips I would give: first thing is, have a strategy. So in our case, we've got three trade marks that we're working on. Look at all the things you need to protect, not just your name so that's like your word mark, you also have to protect your logo and you need to protect both of them together and that's called your composite. Investigate that and then see how many you have to protect and then have a plan and go step by step by step..