Em:

Protecting our IP is so important because we have put more time, energy, and love into this than we have, I'm not going to say our kids, but at some stage it feels like it.

We knew we couldn't protect everything, but we knew that there were certain parts of it that we could protect and they'd just make us feel more secure, and we knew we had to do it really. It's not the fun part of creating a business at all, but it's the necessary part.

Last updated: 
Monday, May 10, 2021