Tutu By You started, the concept came about maybe two years ago. We couldn't really find anything that I thought was nice dress-up kinds of things and tutus. They all seemed to be quite over the top. We thought, hey, we could do something here that's quite cool and a little bit different. The sparkle band was about creating a little bit of embellishment or a little bit of differentiation to the tutu.
We're so happy with our product now, and then taking that to market has been quite easy because it's really well designed, really well made, and we feel confident in taking it to market across all platforms because we have got it protected.