Last updated: 
5 October 2018

This is the transcript for the video: Understanding Certification Trade Marks for Food - Sarah Saxton, Mornington Peninsula Shire

Sarah Saxton, Facilitation Officer, Mornington Peninsula Shire

I work in the Economic Development Unit of the Mornington Peninsula Shire, and we are responsible for growing the Mornington Peninsula region's economy.

Myself, specifically, I am responsible for facilitating the food and agricultural industries, and supporting businesses to grow and prosper in the region.

The Mornington Peninsula Produce certified trade mark is a provenance brand for food produced on the peninsula. So it is for fresh produce that is 100% grown, bred, or raised on the peninsula.

Consumers get a sense of trust from our certified trade mark, because it is certified, as opposed to a brand without that level of trust behind it. And having the backing of the ACCC gives both the consumers and the producers a sense of trust, I guess.

The advice that I'd give to people wanting to go down the track of developing a certified trade mark is to take time at the start to do a lot of research into what it means to have a certified trade mark, that the rules, the strength of the rules, I guess, and to obviously do a lot of research into other trade marks that might already exist, or other brands that might already exist that might compete, because the strength in a trade mark is in its individuality, I think, and in its uniqueness. Not to say that you couldn't have one if there was other competition, but I think that research at the start is what is really important in making the process then go quite smoothly and quickly at the end.